Poppy’s Pizza Serves Up Success with AI Answering

Client spotlight:
Poppy's Pizza & Grill logo and a Popmenu client

See how this Colorado Italian restaurant satisfied more seasonal guests

Nestled at the entrance of the Rocky Mountain National Park in Estes Park, CO, Poppy’s Pizza & Grill has delighted diners with sensational Italian food for nearly three decades. While the location brings beautiful views year-round, it also presents some unique challenges: namely operating efficiently during the busy tourist season and driving enough revenue from local patrons during the quieter months. With AI Answering, Poppy’s is able to tackle these challenges head-on—strengthening overall performance and deepening guest relationships in snow or sun.

In the midst of a nationwide labor shortage—exacerbated by the seasonal nature of labor in Estes Park—Poppy’s faced a significant challenge in staffing their front-of-house positions. This often left gaps in service, like the phone going unanswered, causing a number of missed sales opportunities. Enter Popmenu AI Answering: an automated phone service that harnesses data from Poppy’s website and Google Business Profile to answer recurring guest questions—and directs them toward revenue drivers like online ordering, reservations, or waitlisting. In three months, Popmenu AI Answering fielded 3,600 calls for the restaurant (nearly 40 calls a day!) with 43% of calls tying to revenue activity.

Beyond managing a substantial call volume, AI Answering’s customizable responses empower Poppy’s to deliver better customer service during phone interactions. By crafting tailored responses to various inquiries, the restaurant has cultivated a branded experience for its patrons and guaranteed that they receive the most accurate answers to their questions. Not only has this relieved staff from the pressure of answering phones during high-demand periods, but it also removed the need for them to be trained on a script when answering calls.

“When you’re on the phone and you have a line of people in front of you, you have to be quick and abbreviate. So, when my wife and I were typing up the responses, we could say what we wanted to say and feel confident we communicated properly with our guests. It was kind of fun to set up.”

Using Popmenu’s AI Answering has transformed the way Poppy’s Pizza & Grill handles their front-of-house operations, especially during peak and off-peak seasons. By seamlessly managing guest inquiries and driving revenue through online channels, Poppy’s has not only mitigated the impacts of the labor shortage, but also enhanced the overall guest experience. As a result, the restaurant continues to thirve, serving on-premise and on-the-phone customers with the same high standard of service and quality food.

Stats

$76,000+

earned in 3 months with online ordering

3,659

calls answered in 3 months

71%

of calls answered without pulling a staff member

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