Malaysian Restaurant Sees “Phat” Growth with AI Answering
Phat Eatery used Popmenu’s AI Answering to turn more potential guests into paying customers
Phat Eatery is a Malaysian restaurant in Katy, Texas with plans to expand to a second location in the near future. With these aspirations to grow the business, the restaurant was looking for opportunities to consolidate costs, drive efficiency, and maximize revenue opportunities—which includes making sure every guest is served, even the ones on the phone.
Nearly half (49%) of diners say they will skip a restaurant if they call and don’t get an answer. In other words, the phone is a key touchpoint in turning potential guests into paying customers. With phones ringing off the hook, Phat Eatery turned to AI Answering powered by Popmenu for help.
Popmenu Answering is an AI-powered technology that fields calls for the restaurant 24/7, ensuring the restaurant never misses a call and allowing restaurant staff to focus on serving in-person guests. The system uses information from the restaurant’s website and Google Business Profile to answer simple questions for guests like, Is the patio open? and Do you allow pets? It also captures changes to the business—such as hours of operation—ensuring that calling diners always have access to the most up-to-date information and that the restaurant itself maintains credibility with their guests.
Additionally, Popmenu Answering helps drive more revenue to the restaurant by texting links to place an online order and make a reservation. Phat Eatery has automatically sent over 3,000 links to guests, contributing an estimated $59k to their online ordering sales. The tool offers extensive flexibility in how it replies to guests, allowing the restaurant to highlight key events and offerings. As a restaurant that loves to experiment with food and celebrate the holidays, the Malaysian eatery can write custom greetings and responses to specific questions and keep diners in the know for upcoming events and food specials.
Since launching with AI Answering powered by Popmenu, Phat Eatery has automatically fielded over 4,500 calls—earning the restaurant revenue that might have otherwise been lost and putting them well on their way to opening their second location.
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