Bay Area Restaurant Uses AI Answering to Earn A Larger Slice of Revenue

Client spotlight:

GIOIA Pizzeria partners with Popmenu to use AI to help their restaurant answer more calls

GIOIA Pizzeria is a popular 2-location restaurant in the Bay Area known for delicious New York Style pizza made with fresh, local ingredients. Staff members were struggling with a constant influx of guests calling to place carryout and delivery orders or ask basic questions that tied up phone lines. On top of this, they weren’t able to take payments over the phone, which slowed down the pickup process when the guests arrived.

The pizzeria wanted to direct more guests to their online ordering system to create more efficiency and reduce human error associated with taking orders over the phone. They also wanted to free up staff to focus on other priorities.

Enter AI Answering powered by Popmenu, an artificial intelligence-powered phone answering tool that can automatically field questions from guests using custom responses and information from the restaurant’s website—including texting hungry diners a link to place an order online. By Inviting guests to place the order themselves, GIOIA reduced the number of mistakes made in the ordering process, captured more info on guest preferences, and improved their customer service as diners could pay online and pick up their order in minutes. Additionally, Answering’s ability to field common questions like “What are your hours?” or “Where are you located?” means the restaurant spends more time answering higher-value, revenue-generating calls. Plus, the restaurant is able to customize greetings and responses to highlight specials and other restaurant happenings.

Since launching with AI Answering in June 2022, GIOIA Pizzeria has…

Fielded

15.6k calls

Directed

43%

of calls to place an online order

Earned

$1.1M

in online ordering

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